Systane Complete UAE Launch by Alcon

Alcon successfully launched Systane Complete in the UAE through a high-impact regional event that brought together ophthalmologists from across the GCC. The launch event served as a dynamic platform to introduce the brand-new eye drop to the market.u2022The event featured an interactive activation station designed to engage attendees with the product in an immersive and hands-on manner, allowing healthcare professionals to experience the benefits and innovation behind Systane Complete firsthand.u2022In addition to the brand experience, the event included a scientific session that provided valuable insights into the formulation, efficacy, and clinical benefits of the product. This was followed by a fruitful discussion among key opinion leaders and experts in the field, fostering knowledge exchange and strengthening Alconu2019s position as a leader in eye care innovation across the region.